In collaboration between DDB & Tribal and sister company VR Gorilla, this virtual reality experience was created for KLM. With the KLM Flight Upgrader, everyone can enjoy KLM's service, even if you don't fly with KLM!
We also shot the campaign film at JFK Airport in New York, where we let travelers with 'budget airlines' experience what their flight could be like with KLM.

This project won a gold SpinAward in the category 'media'! With KLM's Flight Upgrader you can upgrade your budget flight to a KLM flight in Virtual Reality. Start the app, place it in a cardboard or VR headset and enjoy all the benefits of all-inclusive flying.