ABOUT US / me

Voxpop, derived from the Latin term vox populi , or "voice of the people," embodies founder Will Falize's mission: giving authentic stories a visual voice. With over 20 years of experience and time spent in cities like New York, Barcelona, and Amsterdam, Will has developed a unique, international perspective that he now applies within Voxpop. "I hope that all those years in the Randstad, New York, and other global cities will bring a bit of the international perspective," he says. This global perspective inspires him to help companies and brands tell their stories powerfully and honestly.

Voxpop represents the raw, the real, the story of 'the people.' "For me, it's important to truly build a connection with my clients," Will explains. "I'm always looking for that one raw, honest side of their story that resonates with the audience." His focus on client intimacy makes Voxpop unique, and he brings it to life through a carefully curated network of talented creatives. Each project is assigned a tailor-made team, precisely tailored to the client's needs and identity.