Since its founding in 1949, eight million cars have been produced at Audi's Belgian plant in Brussels. To celebrate this milestone, Audi Brussels approached us to make a film. But it's not just a celebration of the eight millionth car; it's more of an ode to the people who produce these ultra-modern vehicles: 'The people of Audi'.

Who are these craftsmen who build the cars, and what inspires them? Where do they come from? And last but not least, what is their background and how does it contribute to the process that leads to the car as we know it today?

The story we tell is intriguing and moving because we didn't make a traditional corporate film that just focuses on the factory process. We've seen that a million times—no, eight million times.

We want to get to know the workers and the people behind the production of the car in their natural environment. We show them on their way to work, where they transform and become part of Audi Brussels.